September McVay Media Almanac

September Sports Calendar

September Sales Promotional Lightbulb

September Dates & Celebrations

Seven Steps for Classic Hits
We’ve created 7-Steps-To-Success by borrowing from the book by The 22 Immutable Laws of Marketing.

Political 2010 Equals Online Opportunities
Many forecasters are also predicting record high spending in online advertising by political candidates...

Being "Top Dog" - The Place To Be!
Using Zipf's Law, it's clear to see the relative benefits of moving up in the rankings.

A Meter for PPM
At least this meter looks like something from 2000 instead of the 80s look of the old pager meter. While this may help get more of the panel to carry it more we still have the issue of a very small panel that doesn't change very often when you compare this sample to the larger samples we had (and still have in smaller markets) with the old diary system.

Relationships Last Forever
Ira Rosenblatt enjoys the benefits of an unexpected phone call.

McVay Media Mainstream AC “Safe List” Package – Fall 2010
The “Safe List” for fall 2010 includes music divided by era into categories noted as 00s, 90s, 80s and 70s. This package also includes a total master list that is sorted by spins as well as a format clock. Client Exclusive.

McVay Media CHR/Adult CHR "Safe List" Package - Fall 2010
This package contains the NEW Fall 2010 version of the McVay Media safe list for the Adult CHR and CHR formats. This safe list summarizes nation-wide music tests that target both the Adult CHR and CHR 18-34 audiences, leaning female. Client Exclusive.

McVay Media Hotter AC "Safe List" - Fall 2010
This package contains the NEW Fall 2010 version of the McVay Media safe list for the Hotter AC format. This safe list summarizes nation-wide auditorium music tests that target the Hotter AC audience, of 25-44, leaning female. Client Exclusive.

The Party Has Started
More and more syndicated programs are popping on the scene and broadcasters are moving to syndication as a way to save money and improve their on-air product.

You Must Be Joking!
Guest Columnist Vinny Marino looks at the second coming of the jokey, cutesy female pop singer.

How To Get Press For Your Station
In 2010 sending a press release will basically accomplish…nothing. So what do you do? And who handles it for you? Includes a complete media contact list.

America's Got Talent
NBC's hit summer talent show demonstrates the art of keeping a lot of plates spinning at the same time.

You Just Asked for the Order;
Now What?
At the moment when you ask for the order, the tension level goes up dramatically. It is up to you to bring it down. It is up to you to make your client feel "OK".

Audience Research -The Future
It's time to scrap the old questionnaires, the old auditorium tests, and the call out studies and come up with some new systems to find answers to new questions. But, is anyone up for the experimentation it's going to take? Don't miss Dave Lange's comprehensive series on audience research on his blog...

Growing Digital Dollars Now
Why Q-3 gives you a chance to honestly re-examine the year, test some programs before years end, and set the pace for a strong 2011.

The Day Metallica Came to Church
Wish kids wanted to hear more about the Bible? Want young people to take the Gospel seriously? Begin with the music, film, sports, art and culture so many already “worship” and show them how it reveals God’s truth. That’s the message of a new book called The Day Metallica Came to Church by pastor John Van Sloten.

What’s Your Station’s “Elevator Speech?”
Remember Public Speaking 101?
“At the end of the speech, what ONE THING do you want ‘em to remember?”

Back to School Promotions
Your clients are planning their BTS programs, so your head should be there too.  If you’re any form of a Contemporary station, this is the time to be getting the kids reattached to Radio and showing them new ways to use us.

Radio Is Tough
It has to sound "easy," buy we all know that this is business is really tough...

Country PD’s Need to Wake Up
Mike McVay on why many Country Programmers still don’t get it when it comes to understanding who decides what is played on their stations.

New From the Promo Lab
Every ratings contest known to man...and Paige Nienaber provides the ideas. Client Exclusive

Dan Halyburton Joins McVay New Media as Digital Strategist
McVay New Media announces Dan Halyburton as McVay New Media VP/Innovation, working with broadcasters to innovate beyond current traditional business models to more profitable digital multi-media models. Halyburton will work with broadcasters and technology companies to grow their revenue.

We Get Letters!
A reply to Mike McVay's thoughts on "reinventing radio."

One Year of Oldies Theme Weekends
Download McVay Media's complete guide to theme weekends from May 2010 to April 2011. Client Exclusive