McVay/Cook & Associates Show Prep

May2013 Sales Promotional Lightbulb

McVay/Cook Monthly Memo
Charlie Cook looks at another new in-car digital delivery system that could hurt broadcast radio. Plus Holland Cooke discusses how to plug your website in on-air promotions and other quick tips! Client Exclusive

2013 McVay/Cook Promotional Calendar

Being "Top Dog" - The Place To Be!
Using Zipf's Law, it's clear to see the relative benefits of moving up in the rankings.

Suddenly, Millions of New Radios, Right In Their Pockets!
Blackberry's blockbuster revelation about the long-rumored FM "sleeper chip" is just one of the stories our Holland Cooke reports on, from the massive, mind-boggling 2012 Consumer Electronics Show.  Get your instant free download of HC's CES notes.

Las Vegas Locals Heard Why…
traffic was snarled around the Convention Center for a week, when our Holland Cooke gave 'em the 411 on the 2012 Consumer Electronics Show on KDWN's Heidi Harris Show.

What You Missed, If You Couldn't Make It To Baltimore
Our Holland Cooke covered the recent Arbitron Client Conference for Talkers magazine.

Many -- Maybe Most -- Stations Use Facebook Wrong...
...according to research professionals. Read how, in notes from Arbitron's Client Conference, by McVay/Cook's Holland Cooke.

Where Will Talk Radio Be In Five Years?
Imagine how often our News/Talk Specialist Holland Cooke is asked? This month, his forecast...

Maybe Pandora Got It Right
Guest columnist Barry Fox, Program Director of WRAL/Raleigh, NC, on why radio broadcasters may need to rethink the the commercial spot load.

Survival Speech: Critical Communication Skills For The Way Things Are Now
McVay Media's Holland Cooke, speaking at Talkers magazine's 2011 New Media Seminar in New York.