Christmas In July
If you are the Christmas station … or you want to be the Christmas station … then you MUST present Christmas in July on July 25th. Click for the complete plan...
Election 2008 Part II
In Part II of the interactive Election 2008 series guest contributor Mike Glass explains the use of delegates in our election system, offers a full and comprehensive list of potential Vice Presidents and takes a new look at the big McCain vs. Obama battle. The article is written for both the average person wanting to know more about the election and the politigeek who can't get enough.
Eight Critical Things Every Personality Needs To Know About PPM
Fact #2: PPM loves music, so your greatest risk of audience loss is opening the microphone. Find out what else Jaye Albright has to reveal about PPM.
July Client Materials Online
Lifestyle Is As Lifestyles Does
Want some hard-hitting, meaningful promotions? Got out from behind the computer and on the streets meeting listeners.
Earning Respect
In broadcast sales, time spent thinking before planning will sharpen your road to respect, and positive results.
Fun In the Hotel Pool!
Have you discovered these great, under-utilized, promotional venues. They have lots of space. They usually have a bar. And they inspire various stages of undress.
The Curve of Forgetting Meaningful Material
We need to remember what we tell our clients: Frequency sells!
Selling The Music
Dave Lange asks, "What would happen if we brought the air staff back into the music selection process now?"
New in The PromoLab!
How to start getting people to say at your remotes. Plus a lawn mower frozen in a block of ice! Client Exclusive
"Say Cheese!"
Be a Digital Paparazzi!
You're Not In The Radio Business...You're In The Media Business
Mike McVay speaks out for Inside Radio's Blue Page.
A Lesson From WKRP
Perhaps WKRP could have been a winner if the team had been paying attention more to the audience than how much office space Les Nessman had or who Jennifer was dating this week...
US Ad Spending Slowed Down in March
Summer Songs 2008
Summer is here and the living is easy ... if you're prepared to air special "Summer Songs" and introduce them with customized Summer Sweepers. We have the best of the best for summer 2008 ready for you. It's a Stress Free Summer! Client exclusive.
Success
Jim Glass looks at the meaning of success in radio and provides tips for staying on target.
Cell Phone ONLY Households
The National Center for Health Statistics has released the bi-annual survey on cell phone only households for the 2nd half of 2007 and the 18+ percentage of cell phone only households is now up to 15.8%!
100 Spins for Country
Will the “spin it until your head spins” now being done at CHR ever work in Country Radio?
Did Negative Talk Do It?
Recession advertising talking points.
So Where Are The New Format Ideas?
As we approach the Summer it could be a great time to see some fresh thinking and new ideas in formats and new approaches in radio programming.
Digital Media Strategy
Some of the questions that must be addressed to ensure your success...
Common Sense In Sales
Shouldn't you be treating your customer as a person, not a paycheck?
The PromoLab: Election Coverage and Imaging
Client Exclusive
The Election and The Summer
Now is the time to be looking ahead to the Summer and this Summer presents a lot of different opportunities. The biggest one is the election in November.
Arbitron releases survey dates for 2008 & 2009:
Winter 2008 Jan. 10-April 2
Spring 2008 April 3-June 25
Summer 2008 June 26-Sept. 17
Fall 2008 Sept. 18-Dec. 10
Winter 2009 Jan. 8-April 1
Spring 2009 April 2-June 24
Summer 2009 June 25-Sept. 16
Fall 2009 Sept. 17-Dec. 9 |
