McVay Media 2010 Best-Testing Song For Valentine's Day
Client Exclusive
2010 Winter Olympics Calendar
From the offices of Jim Glass.
NEW! February McVay Media Sports Calendar
NEW! February McVay Media Monthly Memo
Streaming Listener Trends
Bridge Ratings takes a closer look at the difference between streaming listeners of AM/FM simulcast and those of Internet-only channels.
February McVay Media Almanac
February Sales Promotional Lightbulb
February Dates and Celebrations Dad
Memories of a father emphasize the importance of making a positive impression; that regardless of whom you work for and what you do for them, you are someone who is remembered.
Valentines Sales Opportunities
Seriously, if you think about it, Valentines has way way more to offer then just jewelry, floral and club promotions...
The Future of Radio?
That was the topic...for an hour...IN MORNING DRIVE...when McVay Media's Holland Cooke sat-in with KDWN/Las Vegas' Heidi Harris.
Does Radio Remember What Made It Great?
The “Golden Era” of radio, with all its success stories, may be the perfect place to uncover some helpful hints and approaches.
No Need for the Crystal Ball in 2010
We're no longer in radio, something that maybe not everyone has yet figured that out...
CES 2010: Wow!
McVay Media News/Talk Specialist Holland Cooke covered the recent 2010 Consumer Electronics Show, for Westwood One's "America in the Morning" and Jim Bohannon Show. And while in Las Vegas, HC did an hour with KDWN's Heidi Harris, discussing the state of radio today, and how you no longer need a radio station to do a talk show. Check out all of his reports!
Meet McVay New Media's New Vice President of Digital Strategy
A 35 year broadcast veteran, Jon Erdahl comes to McVay New Media with a wealth of programming, sales, and management development
Download The Donny Osmond Show Demo
Listen to this new five hour daily program designed for Adult Contemporary and Classic Hits radio stations and hear how Donny Osmond becomes YOUR air talent!
The Donny Osmond Show Launches with Citadel Media
Entertainment icon Donny Osmond will host a new lifestyle-driven music radio show targeting the advertiser-coveted female demographic for radio syndication network Citadel Media. The Donny Osmond Show was developed with broadcast industry consultant Mike McVay of McVay Media and will be the first offering from McVay Syndication.
Spot Set Placement
Arbitron releases important information regarding spot set placement and its impact on ratings data.
2009 In Review:
The Top 500 Songs for Each Format & Year
Mediabase 24/7 tabulated the top spinning songs, by format, and we have the Top-500 for each format right here! Download by format below(csv spreadsheet format):
Top 500 for AC
Top 500 for Country
Top 500 for Pop CHR
Top 500 for Hot AC
Top 500 for Rock
NEW! McVay Media 2010 Promotional Calendar
Here is your guideline for developing a plan of action in 2010. This plan can also be used as a guideline for developing your new budget, and we suggest that the Program Director/Promotional Director utilize this memo to make notes on their calendars that will help remind them of coming events throughout the year. Client Exclusive
Citadel Media Announces Marquee Talent Joining 24-Hour Formats
Network To Drive Dayparts With New Personalities - Mike McVay Will Consult on AC Products.
Taking Music Risks
As the role of Music Radio changes from a dominate taste maker for music (old and new) to a world where there are many other players in the game we are faced with new challenges to stay in the game. We are going to have to find a new way to balance our need for that huge cume that fuels the core of our business model with the endless variety of new opportunities the audience has to explore music and hear more than we offer on our playlists.
Personal Marketing Part One
Jim Glass provides a refresher course on the personal side of the marketing equation.
NAB Radio Show Report
Couldn't be in Philadelphia? Download 12 pages of Radio Show notes, from McVay Media's Holland Cooke.
Will Talk Radio's "Dog Whistle" Spark New Violence?
Holland Cooke writes for the Daily Kos and says, "I fear new violence, provoked by something my own industry is doing. I say so, willing to risk sounding alarmist, because I have the attention of the people responsible for what's on Talk Radio. They need to understand how some among us are being irresponsible."
Playing it Cool
Projecting a Cool image is one of the toughest skills to pull off in marketing, branding, and creating the product/station/personality. It's a tight balance point of being noticed and making an impression without overstating or overdoing it.
Off-Target In The Case Of Listener Driven Radio
Mike McVay responds to Richard Harker's comments on rbr.com regarding Listener Driven Radio.
Selling With Enthusiasm
Pat Bryson ponders about why the new kid in the sales room is able to bring in orders from those clients no one else could sell? | 
