McVay/Cook & Associates Show Prep

December 2013 Sales Promotional Lightbulb

McVay/Cook Monthly Memo
Why this is the most wonderful time of year for radio! Plus Holland Cooke on the science of Twitter and "As Heard" at Talkers LA 2013.

December 2103 McVay/Cook Daily Almanac

2013 McVay/Cook Promotional Calendar

Being "Top Dog" - The Place To Be!
Using Zipf's Law, it's clear to see the relative benefits of moving up in the rankings.

Suddenly, Millions of New Radios, Right In Their Pockets!
Blackberry's blockbuster revelation about the long-rumored FM "sleeper chip" is just one of the stories our Holland Cooke reports on, from the massive, mind-boggling 2012 Consumer Electronics Show.  Get your instant free download of HC's CES notes.

Las Vegas Locals Heard Why…
traffic was snarled around the Convention Center for a week, when our Holland Cooke gave 'em the 411 on the 2012 Consumer Electronics Show on KDWN's Heidi Harris Show.

What You Missed, If You Couldn't Make It To Baltimore
Our Holland Cooke covered the recent Arbitron Client Conference for Talkers magazine.

Many -- Maybe Most -- Stations Use Facebook Wrong...
...according to research professionals. Read how, in notes from Arbitron's Client Conference, by McVay/Cook's Holland Cooke.

Where Will Talk Radio Be In Five Years?
Imagine how often our News/Talk Specialist Holland Cooke is asked? This month, his forecast...

Maybe Pandora Got It Right
Guest columnist Barry Fox, Program Director of WRAL/Raleigh, NC, on why radio broadcasters may need to rethink the the commercial spot load.

Survival Speech: Critical Communication Skills For The Way Things Are Now
McVay Media's Holland Cooke, speaking at Talkers magazine's 2011 New Media Seminar in New York.