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Mike McVay
Jan 233 min read
The Selling Power of Personalities
I remember the days of Rush Limbaugh delivering live daily endorsements. His reads for Snapple stand out to me. Kraig Kitchin, who worked...
Mike McVay
Jan 164 min read
News In An Election Year Mike McVay
The 2024 Election Cycle really began early in 2023 leading to the official start of primary season which was yesterday, January 15th. The...
Mike McVay
Jan 93 min read
Starting Over
The pandemic created multiple changes in the lives of many. Being in lockdown introduced us to previously undiscovered shows on...
Mike McVay
Jan 34 min read
Resolutions for a New Year
Out with the old and in with the new. The start of a new year brings hope, excitement, a chance for a fresh start, resolutions and...
Mike McVay
Dec 26, 20233 min read
Christmas is Over … Now What?
The holiday season continues, but Christmas is over. Welcome to what they call Boxing Day in the United Kingdom. It’s when people return...
Mike McVay
Dec 25, 20232 min read
The Wrong End of a Budget
If you’ve ever laid awake at night worrying about your job, been responsible for a station budget during tight times, or been the “budget...
Mike McVay
Dec 18, 20234 min read
Greetings From The Thunderdome
There is a scene in Season 3 Episode 3 of the Apple TV+ program The Morning Show that forced me to hit the stop button, rewind, watch...
Mike McVay
Dec 11, 20234 min read
Powerful PD’s Predict the Future; Update
Earlier this year we assembled a group of some of the industry’s Most Powerful PD’S to ask them about Radio’s future. Short and...
Mike McVay
Dec 4, 20234 min read
The Magic of Disney Applied to Radio
This is the time of year when Holiday’s takeover, family memories are made, vacations planned, and resolutions written down as promises...
Mike McVay
Nov 27, 20232 min read
The Wrong End of a Budget
If you’ve ever laid awake at night worrying about your job, been responsible for a station budget during tight times, or been the “budget...
Mike McVay
Nov 20, 20236 min read
Radio Ink Forecast 2024 Takeaways
The most recent Forecast 2024, presented by Radio Ink and the Radio Television Business Report, was once again a well-attended learning...
Mike McVay
Nov 13, 20237 min read
Leaders Lead From the Front
The saying “Leaders lead from the front” is a phrase that comes from the practices of military. The interpretation is that leaders are...
Mike McVay
Nov 6, 20234 min read
Radio’s Honestly The Last Thing We Talk About
Hall of Famer and highly respected programming and content multi-media consultant Fred Jacobs made me aware of a recent article in...
Mike McVay
Oct 29, 20234 min read
Ho Ho Holidays
The December rating sweep begins November 9th. A number of radio stations that plan to go 100% All Christmas will do so the first weekend...
Mike McVay
Oct 22, 20234 min read
Hurricane Season is Here
During a recent visit to a client radio station in the deep south, I asked the question “What is the most top of mind thing for the...
Mike McVay
Oct 15, 20233 min read
Don’t Be Scared Of Halloween
Halloween is the second largest holiday of the year in the United States. Americans spend an estimated $6 Billion annually on the...
Mike McVay
Oct 9, 20233 min read
Tay Tay All Day
Taylor Swift has been a force of nature for a while now. Sold out stadium tour, appearances, award shows, a dramatically large social...
Mike McVay
Oct 8, 20233 min read
Forgotten Tactics of Great Programming
In the past, there seems to have been a greater focus on competitive programming tactics being employed. This was in a day when one...
Mike McVay
Oct 1, 20233 min read
Managing Difficult Talent – Mike McVay
The conversation started with the Market Manager telling me how difficult the talent was and why this person was not enjoyable to have on...
Mike McVay
Sep 24, 20232 min read
Showing Up Matters
During the past 12 months I’ve been to many different conferences that support Radio, Podcasting and Media Management. They’re focused on...
Mike McVay
Sep 10, 20234 min read
Be Prepared for The Next Crisis
The September 11 attacks of 2001 caused the deaths of 2,996 people. Thousands more were injured, and long-term health effects have arisen...
Mike McVay
Aug 27, 20233 min read
Five Ways To Bring Back Radio’s Enthusiasm
Whenever a conversation turns to audio, you can expect that podcasting will be the first thing that is talked about. The category not...
Mike McVay
Aug 20, 20233 min read
10 Ways To Manage Your Manager
During my career, I’ve been lucky enough to do just about everything inside of a radio station, including being a General Manager and a...
Mike McVay
Aug 13, 20233 min read
Hiring to Avoid Firing
I’ve been a Program Director, or involved in programming, since I was 19 years old. I’ve interviewed and “hired” or “passed” on a couple...
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