top of page
Mike McVay
Jul 16 min read
The Art of Storytelling
Great talent are great storytellers. They use words as a paintbrush to create a visual that is unique and different in each listener’s...
Mike McVay
Jun 253 min read
Winning With Syndication
The use of syndicated programming has ebbed and flowed over the last few decades. Radio stations may air syndication on the weekend, in a...
Mike McVay
Jun 183 min read
The Family of Radio
Familial Culture is important. Feeling as if you’re part of a team is important to those who work with and for you.
Mike McVay
Jun 104 min read
The Music Audience
The Music Audience – Mike McVay Zach Bryan is one of the most unique and interesting artists that I’ve heard in a long while. His style...
Mike McVay
Jun 33 min read
7 Habits Of Highly Successful Program Directors
The 7 Habits of Highly Effective People, a book first published in 1989, is a business and self-help book written by Stephen R. Covey....
Mike McVay
May 273 min read
A Guide To Special Programming
Memorial Day weekend wrapped up yesterday. Many see that holiday as the official kick-off to Summer. For most Americans, it means the end...
Mike McVay
May 213 min read
The Year of The Woman
This evening the Alliance for Women in Media will present the 49th Annual Gracie Awards Gala at the Beverly Wilshire Hotel in Beverly...
Mike McVay
May 133 min read
The Value Of Sonic Branding
It’s always interesting to me how the use of audio signatures, sonic, branding, logos, mnemonic sounds, and jingles go through cycles of...
Mike McVay
May 62 min read
The News Is The News
There has been much discussion around the recent NPR “whistle blower”, Uri Berliner, making accusations that position NPR as purposely...
Mike McVay
Apr 283 min read
The Extinction of the Non-Compete
The recent Federal Trade Commission ruling, appearing to eliminate the Non-Compete, has been met with mixed reviews in the media world....
Mike McVay
Apr 222 min read
Leave It Better Than You Found It
A recent social media post took exception to a programmer’s comment about the lack of success his replacement had with the same radio...
Mike McVay
Apr 153 min read
The Broadcasters Foundation of America; Lessons in Giving
Tomorrow the annual Broadcasters Foundation of America Breakfast will be held on the final day of the NAB in Las Vegas. I am honored to...
Mike McVay
Apr 94 min read
How To Beat Media Job Shrinkflation
It’s difficult to pick up the trades without seeing the elimination of jobs in media. We’ve seen radio and audio companies cyclically...
Mike McVay
Apr 23 min read
Unique Radio
If you’ve not yet watched the Amazon Prime documentary “Hendrie” … then you need to as soon as you can. If you’ve never heard of Phil...
Mike McVay
Mar 255 min read
A Different Approach To Marketing Radio
Radio keeps doing the same thing expecting a different result. There is a general feeling that the value of radio is decreasing as both...
Mike McVay
Mar 173 min read
Being Spontaneous
When you think about what’s missing from radio, you’d be right to have many things pop into your head. Among that list for me is...
Mike McVay
Mar 104 min read
Lessons From The Pandemic
Tomorrow is the fourth anniversary of the day the world shut down due to the COVID-19 pandemic. I remember where I was as I am sure most...
Mike McVay
Mar 43 min read
AI and Radio
The Country Radio Seminar (CRS) wrapped up this past Friday night. The trend of media conferences focusing on Artificial Intelligence...
Mike McVay
Mar 13 min read
AI tackled at Country Radio Seminar. #CRS2024
Via RadioInk. What A Difference A Year Makes: Are Radio’s AI Fears Thawing? Last March, an “emergency” last-minute early-morning session...
Mike McVay
Feb 275 min read
Embracing Digital: A Radio Roundtable
The ever-present inferiority complex that radio suffers from allows the companies that have digital delivery to play on the perception...
Mike McVay
Feb 203 min read
The Country Radio Seminar 2024
The Country Radio Seminar kicks off on Wednesday, February 28. It is my Must Attend every year. I was wowed when I first attended the...
Mike McVay
Feb 133 min read
Radio Broke My Heart
Valentine’s Day is tomorrow and it seemed like an appropriate time to write about Love. I could wax poetic, but that would be...
Mike McVay
Feb 63 min read
Ground Hog Day
Last Friday we recognized Ground Hog Day. That day when a marmot is the focus of predicting the end of winter. The groundhog wakes up...
Mike McVay
Jan 303 min read
Devaluing Radio
Research results distributed by marketing entities tout the strength of radio as a strong tool to be used for advertising services,...
bottom of page