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Mike McVay
Jan 143 min read
Lost is the Competition
Competition can be a powerful motivator that helps people develop new skills and learn to work hard to achieve their goals.
Mike McVay
Jan 75 min read
Aspiring to Program
Make it known to your work superiors that you want to learn and become a Program Director.
Mike McVay
Dec 31, 20243 min read
Radios New Year’s Resolutions
Make a New Year’s Resolution to be more thoughtful, kinder, respectful, collaborative and understanding than in years past.
Mike McVay
Dec 24, 20243 min read
‘Tis the End of the Season – Now What?
If a radio station fell in the woods and it wasn’t marketed, did it make a sound?
Mike McVay
Dec 17, 20246 min read
Who Moved My Cheese… Again?
Jobs are being turned upside down. Families impacted. Finances drained. Health is affected by the burden of stress...
Mike McVay
Dec 10, 20244 min read
Coaching to Win
If success is not in sight, there’s no shame in rebooting your plan. Better that than failure.
Mike McVay
Dec 3, 20244 min read
From Wagons to Tractors: Where Is Radio’s Evolution?
So it is for media. Not just radio, but all media. We need to evolve.
Mike McVay
Nov 26, 20245 min read
Being Thankful
It’s tough to be thankful for much of anything when... We’ve not seen a job contraction as widespread as this since 2008.
Mike McVay
Nov 19, 20245 min read
In The Year 2025
Radio specifically has upside potential concerning growing its sales numbers.
Mike McVay
Nov 12, 20243 min read
The Sad State of News
Choosing your news has been the topic of previous columns I’ve authored about the News and News/Talk formats. The focus of those articles...
Mike McVay
Nov 5, 20246 min read
Changing the Clocks
Clocks have been on many minds of late, including changing programming clocks.
Mike McVay
Oct 29, 20243 min read
The New Nielsen
Nielsen’s new approach to measurement is projected to roll out in Spring 2025.
Mike McVay
Oct 21, 20244 min read
Radio Cares
One of the most important elements of having your station license renewed by the Federal Communications Commission is to serve the community
Mike McVay
Oct 15, 20244 min read
In Search of Content Creators
We need to provide an environment where people can create. You can’t create if you’re not given alone/quiet time to think, reflect, and...
Mike McVay
Oct 7, 20245 min read
How We Launched A Radio Station in Nine Days
Our teams are working together, and we are having fun. Serious fun. This is what radio is about when one eliminates the distractions...
Mike McVay
Oct 1, 20243 min read
The Strength of Heritage Brands
What is known is that bigger is better. You have to be a big well-known brand to have big ratings. You have to be an elephant.
Mike McVay
Sep 23, 20243 min read
The Paradigm Shift of Music Radio
Music Radio continues to have a place in mass media. The paradigm has shifted. Today its’ greatest value is in magnification.
Mike McVay
Sep 16, 20242 min read
The Advantage of Locally Owned Radio
This past week I visited two different locally-owned radio clusters – one in a Major Market and one in a Small/Medium Market.
Mike McVay
Sep 9, 20244 min read
The Benefit of Coaching
Whether you tuned in to watch the game or Taylor Swift, the NFL returned this past Thursday night with the Chiefs defeating the Ravens.
Mike McVay
Sep 2, 20243 min read
How I Spent My Summer Vacation
At some point during grade school, you likely had a homework assignment during the first week back to school to recap your summer break.
Mike McVay
Aug 26, 20244 min read
Program Directors: On The Brink Of Extinction?
Radio Ink, the magazine, recently acknowledged the Top Program Directors in America. A salute to those responsible for content creation....
Mike McVay
Aug 20, 20245 min read
Making Magic
Radio has a powerful tool at its fingertips. What is it?
The strength of audio.
Mike McVay
Aug 12, 20244 min read
Rising Above a RIF
The acronym RIF stands for Reduction In Force. Of military origin, it’s used mostly as an action verb, and it brings with it a feeling of...
Mike McVay
Aug 6, 20244 min read
The News Trilogy
Because of the Presidential Race, the common thinking is that the most important daily story is what the candidates are doing or saying.
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