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Mike McVay
4 days ago3 min read
The Importance of Personalities
Remotes and public appearances bring radio back into public view and back into the conversation.
Mike McVay
Feb 183 min read
Country Music is H-O-T
The most unique and well-attended programming and content conference will once again go about supporting one of America’s biggest formats.
Mike McVay
Feb 114 min read
Market Like The Rock
Most people don’t have patience. One of my friends in media always says, “Fast cost money.”
Mike McVay
Feb 46 min read
Lessons from Lorne
Lorne Michaels sold the point that if you miss your mark by a millimeter, the joke dies.
Mike McVay
Jan 283 min read
Know Your Audience
If you don’t know who your target audience is, you cannot attract them as your audience.
Mike McVay
Jan 214 min read
Don’t Forget The Fun
One young broadcaster shared that it feels as if my generation used up all the fun before they arrived in Radio.
Mike McVay
Jan 143 min read
Lost is the Competition
Competition can be a powerful motivator that helps people develop new skills and learn to work hard to achieve their goals.
Mike McVay
Jan 75 min read
Aspiring to Program
Make it known to your work superiors that you want to learn and become a Program Director.
Mike McVay
Dec 31, 20243 min read
Radios New Year’s Resolutions
Make a New Year’s Resolution to be more thoughtful, kinder, respectful, collaborative and understanding than in years past.
Mike McVay
Dec 24, 20243 min read
‘Tis the End of the Season – Now What?
If a radio station fell in the woods and it wasn’t marketed, did it make a sound?
Mike McVay
Dec 17, 20246 min read
Who Moved My Cheese… Again?
Jobs are being turned upside down. Families impacted. Finances drained. Health is affected by the burden of stress...
Mike McVay
Dec 10, 20244 min read
Coaching to Win
If success is not in sight, there’s no shame in rebooting your plan. Better that than failure.
Mike McVay
Dec 3, 20244 min read
From Wagons to Tractors: Where Is Radio’s Evolution?
So it is for media. Not just radio, but all media. We need to evolve.
Mike McVay
Nov 26, 20245 min read
Being Thankful
It’s tough to be thankful for much of anything when... We’ve not seen a job contraction as widespread as this since 2008.
Mike McVay
Nov 19, 20245 min read
In The Year 2025
Radio specifically has upside potential concerning growing its sales numbers.
Mike McVay
Nov 12, 20243 min read
The Sad State of News
Choosing your news has been the topic of previous columns I’ve authored about the News and News/Talk formats. The focus of those articles...
Mike McVay
Nov 5, 20246 min read
Changing the Clocks
Clocks have been on many minds of late, including changing programming clocks.
Mike McVay
Oct 29, 20243 min read
The New Nielsen
Nielsen’s new approach to measurement is projected to roll out in Spring 2025.
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