Read "A Different Approach to Marketing Radio" HERE.

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Mike:

 

I read your Radio Ink piece (A Different Approach to Marketing Radio) and was thinking about your comments on new music. I do agree with what you wrote and there should be radio stations in formats doing it, but I don't think anybody is.

 

What I didn't agree with, and I thought I'd share it, is when you wrote: 

 

"You can’t get interviewed on Spotify. You can’t get interviewed on Apple Music.  You can’t have a conversation, or get your brand message out there, and you can’t connect to the artist.”

 

I don't know if you do any work for Spotify or Apple, but if I did and I read that, I'd say, “Why couldn't we?” I'd add channels. Maybe using AI, maybe just letting the artists speak in their own words without anybody asking questions, or having the questions read but not played back, or go ahead and get somebody famous to do the interviews. Then intersperse them with the artist's music. 

 

I'd read what you wrote and think, huh? Radio isn't doing it and we're the source for music discovery, and McVay is a pretty smart guy that is making a compelling argument that it fills an audience demand. Who says we can't do it?

 

Thanks!