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Businesses That Succeed In A Recession
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Selling Radio In A Tough Economy |
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Jim Taszarek
A former radio station vice-president and general manager, Jim Taszarek has spent the past 10 years providing seminars, consulting, new revenue and management systems to radio and television groups, stations and and newspapers in the US, Canada and Europe.
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Businesses That Succeed in Recession |
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From this week's Business Week, their list of categories thriving in the recession. I've rearranged them starting with the ones I'd estimate would produce most revenue for us. In order to get a bigger picture, you must to go the article link. (See if you agree.)
- A Safe Business. People putting money in the safe instead of banks. Add to this the category called Atmos-Fear; the business of home security including alarms, fences, gates, video surveillance, etc. Look in the Yellow Pages. Largest vendors are ADT and GE.
- Detective Agencies. Looking for fraud and investigating worker's comp claims. Up 40% since last Fall.
- Pawnshops. Go see www.nationalpawnbrokers.org. No surprise. Stations have been working this one for a couple years.
- In the Drink. Surge in booze consumption.
- The Debt Business. www.iapda.org. Most of the legit ones belong to this organization and don't take up front fees.
- Mortgage & Foreclosure Rescue Companies. There are tons of the real thing, however the Federal Trade Commission last year sued five bogus foreclosure rescue companies that together represented 20,000 customers. The real ones don't ask for payment in advance.
- Repairing Instead of Replacing. Ask your auto dealer how his Service Department is doing.
- Repo Men. Up 80% over previous year.
- Thrift National Association for Resale & Thrift Shops. www.narts.org
Here's the complete story in Business Week.
Business Week Article Thriving Categories |
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