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Holland Cooke, News/Talk Specialist,
McVay Media
Holland Cooke has been McVay Media's News/Talk Specialist since 1995. He has advised radio and TV stations in the USA, Canada, and New Zealand.
Cooke publishes a monthly newsletter for radio owners, managers, and on-air talent (click here for details); and is frequently a featured speaker at industry conventions.
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What else could bring so much TSL, nights and weekends?
A baseball game is 3+ hours of high-affinity, star-studded radio programming, full of genuine suspense and commercial avails that sell without numbers. SMART baseball stations are cheerleaders that tout their teams.
Why: the affiliation isn't as-exclusive-a-franchise as it was before streaming, XM, and satellite TV.
So, if you've got The Game, wear team colors...so advertisers feel like they're part of something exciting...and so diarykeepers remember YOU, wherever they hear the game. ;)
HC and Miss Vermont celebrate "Vermont Day" at Fenway Park
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