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Holland Cooke, News/Talk Specialist,
McVay Media
Holland Cooke has been McVay Media's News/Talk Specialist since 1995. He has advised radio and TV stations in the USA, Canada, and New Zealand.
Cooke publishes a monthly newsletter for radio owners, managers, and on-air talent (click here for details); and is frequently a featured speaker at industry conventions.
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While Sally Timebuyer and chop-shop buying services grind 25-54 numbers, a din of anecdotal data points to a higher sweet spot. I write this the morning after seeing Neil Diamond at Fenway Park.
Imagine?
This act – born on AM radio – sold-out at sky-high ticket prices, sold $40 T-shirts, and rang-up 7 figures in concession sales.
Demographic?
Bottom-end AARP, and a promising number of the 40-somethings whose TSL is at-risk. Yet radio conventional wisdom shies-away-from “Oldies.”
By all means, pitch Sally.
And if you’re a Boston radio station do this too: Have staffers attending sneak-in as many deflated logo’d beach balls as they can stuff under their windbreakers. Once inside, blow ‘em up and launch ‘em into the stands.
Your call letters will bounce-around for that exciting hour of pre-show anticipation when attendees feel like they’re at a happening.
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