September Client Exclusive Materials Are Here!
Evidence is Everywhere:
Demographic demand will shift.
Home Crowd Advantage
China showed the world how a “home crowd” stance that cheers and encourages those around us can turn out a winning team. David Rogerson looks at how this same stance can impact your ratings.
McVay Media adds New Consultant to McVay New Media
Your Personal SWOT
Using strategic thinking to identify your personal strengths and weaknesses, as well as external opportunities and threats. Because selling isn't as easy as getting cash from an ATM...
Business Battle Tactics
Discover new tactics for executing strategies that come directly from the military.
Sales, Programming Go Hand In Hand
Strategies to unify two worlds with one mission.
Radio's Digital Blue Ocean
Future success can be accomplished with a new way of thinking and an adjustment to radio’s business model. The most arduous obstacle between our current status and future success is our thinking.
Exposing Your Content
What are you really doing with your content? Are you just putting it through the transmitter?
Happy Days Are Here Again
Now what are you doing to make the real world a better place for your listeners?
NewsTALK vs. SportsTALK
Not Just Game Stats If You Know How To Push The Hot Buttons!
HOT! Searching for Radio’s Funniest Personalities
Win $1000 and a FREE trip to NAB in Austin, Texas presented by McVay Media and Comic Wonder!
The Air Staff Critique
Sitting down with the air staff one on one with a trusty air check is probably not on the top of most PDs punch list most days. Over the years it's become almost a forgotten PD art.
The McVay Media News Checklist
Presenting a "baker's dozen" of suggestions for critiquing your news department.
McVay Media 2008 CHR Cheat Sheet
Jerry King delivers a guide to make sure your stations are properly positioned and doing what they should be doing. If you’re a PD, use it as a review or checklist to make sure you’re on track. If you’re an air talent, learn.
Welcome To Arbitron's Fall Book
Holland Cooke discusses the importance of a summertime tune-up.
Selling Around The "R" Word
Jim Glass discusses why today's AE needs to become an MBA by "Maximizing Businss Available."
Best of Everything
Bob Bruno introduces a new format aimed at today's mature consumer.
Tom Merriman Tribute
A tribute to Tom Merriman, the legendary composer best known for his work creating radio station jingles and as the co-founder of TM Productions in 1967, will be held on Saturday, September 13th in Dallas. Friends and clients from the world over are expected to attend. Seating is limited, so please reserve your seats today. Click here for details and to purchase tickets.
Election 2008 Part II
In Part II of the interactive Election 2008 series guest contributor Mike Glass explains the use of delegates in our election system, offers a full and comprehensive list of potential Vice Presidents and takes a new look at the big McCain vs. Obama battle. The article is written for both the average person wanting to know more about the election and the politigeek who can't get enough.
Eight Critical Things Every Personality Needs To Know About PPM
Fact #2: PPM loves music, so your greatest risk of audience loss is opening the microphone. Find out what else Jaye Albright has to reveal about PPM.
Selling The Music
Dave Lange asks, "What would happen if we brought the air staff back into the music selection process now?"
New in The PromoLab!
How to start getting people to say at your remotes. Plus a lawn mower frozen in a block of ice! Client Exclusive
The PromoLab: Election Coverage and Imaging
Client Exclusive
Arbitron releases survey dates for 2008 & 2009:
Summer 2008 June 26-Sept. 17
Fall 2008 Sept. 18-Dec. 10
Winter 2009 Jan. 8-April 1
Spring 2009 April 2-June 24
Summer 2009 June 25-Sept. 16
Fall 2009 Sept. 17-Dec. 9 |
