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You're Not In The Radio Business...You're In The Media Business
Mike McVay speaks out to Inside Radio's Blue Page.

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recent features
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Home Crowd Advantage
China showed the world how a “home crowd” stance that cheers and encourages those around us can turn out a winning team. David Rogerson looks at how this same stance can impact your ratings.

Business Battle Tactics
Discover new tactics for executing strategies that come directly from the military.

Best of Everything
Bob Bruno introduces a new format aimed at today's mature consumer.

Summer Songs 2008
Summer is here and the living is easy ... if you're prepared to air special "Summer Songs" and introduce them with customized Summer Sweepers. We have the best of the best for summer 2008 ready for you. It's a Stress Free Summer! Client exclusive.

Tell Me A Story
What song plays in the "soul" of your station?

Rethinking OES for Music
Applying Arbitron's advertising formula to music rotations.

Living In The Listener's World
Reality checks based on real statements from listeners...

The Twelve Rules of Disney
Lessons directly from the House of Mouse...

All Christmas - It Took Guts!
AC has made Christmas music a staple and it draws tons of cume to the stations without tons of marketing. The lesson for all of us from this, regardless of your format, is to keep your mind open to new ideas.

I Still Believe In Personality
"I, Mike McVay, being of sound mind and judgment or of sound-mind-and-judgment as a radio consultant can be, do hereby swear that I remain a staunch believer in the value of air personalities so help me God!"

Living In The Moment
Mike McVay describes a trait that will set you apart from every other radio station that is programmed a week in advance.

Coaching Business Partners
How a communications coach can assist business colleagues to talk to each other.

Why Programming A Radio Format Exclusively For Women Now Offers A Sensible And A Viable Option
Is Radio Really Tuned In? An opinion feature from guest writer Bill Greenwald.

Is AC Radio The New Top 40 For Adults?
David Rogerson catches up with Mike McVay and Jeremy Millar for their opinion.

The Adult Contemporary Holiday Primer
Ideas for Adult Contemporary stations to utilize for all of the major North American holidays in 2008.

On-Air Principles
From liners to hourly "hot sets," David Rogerson provides his top ten on-air principles.

"Every Game Needs A Hero"
Mike McVay tells us why we need to apply this Gatorade slogon and let out a roar.

The Right-Sizing of Radio 2008
Mike McVay asks "how good is your product"while explaining how he is improving his very own...

Aussie Radio Flag Flies In The US
David Rogerson catches up with a veteran Australian radio programmer,
Lee Cornell, for his take on the evolving radio broadcast landscape in the US.

"And In Closing..."
A program director reflects on lessons learned from Jay Trachman.

The Question Is “Where is it all Heading?”
Mike McVay says the answer is “Everywhere!”

One Bad Christmas Song After Another
Mike McVay provides ten valuable tips for not throwing away your airtime during the holiday season.

8 Rules for Marketing to Women
These 8 marketing rules are tried and true… proven by the best marketers in the world today. We can all learn a lot from their success.

Managing Stress At Work
A professional life and career coach on how to manage stress at work and still get the job done.

AC Through The Eyes Of The PPM
Mike McVay and Daniel Anstandig presented "AC Through The Eyes of the PPM" at the recent Arbitron Fly-In at the companies world headquarters in Columbia, Maryland. The Houston & Philadelphia markets were examined, using information provided by Arbitron. In the words of Mike McVay: "If the People Meter says it, I believe it." The presentation is here for all to see.

For Stations Targeting Moms...

75 Ideas in 75 Minutes
Mike McVay moderated the panel "75 Ideas in 75 Minutes" at the 2007 NAB Convention. The power point from this presentation is full of actionable information.

What I Did On My Summer Vacation
Mike McVay shares several interesting stories from his travels over the summer months...

Real World PPM
Mike McVay provides some observations based on various client station experiences over the past year...

Five Must-Know Facts About 25-34 Year Old Listeners
Is your stationality compatible with young listeners?

We Get Letters
"The word significance is what kept coming to me as I was reading along..." A reader responds to Daniel Anstandig's series on Stationality.

Multi-Format Keeping Adults On The Radio
Don't miss Mike McVay's panel at this year's Radio & Records Convention.

Corporate Culture
Life Coach Barbara Feinberg looks at how corporate culture influences your day-to-day operation and ultimately the success of your station.

Stationality Part Three
Listeners are bombarded with thousands of marketing messages everyday. How can your station's message squeeze through their mental filter?

Stationality Part Two
Daniel Anstandig's looks at understanding your listener's world of experience in the second part of his series on radio's durable competitive advantage.

Stationality Part One
The first part in Daniel Anstandig's series on radio's durable competitive advantage.

These Old Shoes
Looking at his favorite tennis shoes, Mike McVay is reminded why we must continue to create emotional attachments with our listeners.

When Coaching Isn't Enough
Life Coach Barbara Feinberg gives suggestions for when your coaching approach just isn't working.

The Morning Show Flight Plan
Part Three of Three: Larry Morrow on balancing information and entertainment...

60 Ideas in 60 Minutes
During the 2007 Canadian Music Week in Toronto, McVay Media President Mike McVay, Parikahl Communications Chris Kennedy, Steve Young from Jones Radio Network and Tracy Johnson of Jack-FM/San Diego, all shared ideas on a panel titled “60 Ideas in 60 Minutes.”

The Morning Show Flight Plan
Part Two of Three: Larry Morrow on executing the plan...

Arbitron Releases Satellite Study
“How much do people listen to satellite radio?”Now, for the first time, Arbitron can bring you that answer!

The Morning Show Flight Plan
Part One of Three. Larry Morrow shows you why a flight plan is essential to the safe and effective operation of a morning show. How not to crash and burn...

5 Things To Do To Make Your AC Sound Younger

When To Call In the Coach When You're the Coach
Life Coach Barbara Feinberg provides insight as to when coaching may be needed...

The Pros Take Pictures
Mike McVay shares coaching techniques to help your on-air talent

Talent Coaches Need Coaching, Too
Life Coach Barbara Feinberg shares tips on how to coach managers and employees.

Hear a Jake Plummer Weekend!
Leading Hot AC, KVUU/Colorado Springs, consulted by Daniel Anstandig, hosts a Jake Plummer Weekend. This is a terrific example of creativity in boosting your TSL on the weekends. MP3 format/Client Exclusive

Advanced Principles of Stationality
At this year's PD Grad School,Daniel Anstandig will teach you how to develop your station's distinctive personality.

Do's and Dont's of Coaching Talent
An easy-to-use tip sheet from guest columnist Ken Payne, PD of Magic 107.7 in Orlando.

Raising New Radio Talent
Daniel Anstandig interviews Jason Muth about his recent jump to the Connecticut School of Broadcasting.

The Little Things
Is your radio station doing the little things needed to make a life-long impression?

Radio’s Next Generation of Talent
Reason #548 that many General Managers and Program Directors have heart-burn and tension headaches… Locating, identifying, and ultimately hiring new talent.

Rhythmic AC
Sean Ross of Edison Media Research discusses a format's search for the funky cold medina.

We Get Letters: Radio Is More Popular Than Toilet Paper
Following Daniel Anstandig's account of a mind-bending conversation with a fellow airline passenger, letters have been flying in!

Radio Is More Popular Than Toilet Paper
"The story I am about to share with you will change the way you think of radio."

SHE Is Hot AC
When you look at the stations doing Hot AC well, a simple formula emerges. S.H.E. is Hot AC!

Downloading Ratings And Revenue
Why our individual “circles of social influence” are more accessible than ever...

Four Wise Men
"One of the best things about my job is that I get to meet really interesting people and go to interesting places. I love my clients and I consider the majority of them very good friends."

Similar Story, Different Time
"The current stoush between record labels and commercial radio operators should come as no surprise to those who’ve been in the industry for some time."

Radio's Most Valuable Competitive Advantage
"If your radio station is unique in its market simply because it is the only radio station that plays Rob Thomas, Sheryl Crow, and Nickelback, the station is in long-term trouble."

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