"Commercial radio survives with Reach and Dependency: Reach meaning being everywhere and being seen everywhere. Dependency meaning in times when the audience needs to know … radio is the first place they turn. We’re there for the community when a crisis takes place."
- Mike McVay
McVay Media; a full-service consulting firm that specializes in:
- Content Creation
- Digital Streaming
- Network & Syndication
- Social Media Marketing Best Practices
- Production & Imaging Acceleration
- Marketing & Promotion
- Strategic Design & Positioning
- Research Construction and Analysis
- Rating Analysis
- Talent Coaching
- All Formats
- Music (All Formats - All Dayparts)
- Spoken Word (News/Talk and Sports)
- On-Air Talent Acquisition
- Coaching the Coaches; Consulting Programmers
- Consultation to Artists and Managers; Artist Development & Marketing
- Coaching Public Speakers - Motivational Speakers and Coaches
- Available for Public Speaking to Conferences, Conventions and Company Meetings
Our client experience has included consultation to all of the major broadcast companies in the United States, consultation to radio groups in Canada, Australia, New Zealand, Mexico, Latin America and the United Kingdom.
Mike was an original partner in the development and launch of the highly successful AC program Delilah. McVay Media has consulted The John Tesh program “Intelligence for Your Life” since the launch of that program. The consultancy has developed programming for Mark McGrath of Sugar Ray, artist and radio performer Jim Brickman, former NBA star John Salley, Donny Osmond and in creating radio specials for Reba McEntire and Daryl Hall.
Mike’s most recent experience as Executive Vice President/Content & Programming for Cumulus Media and Westwood One radio networks included oversight of the programming of 425+ radio stations, nationally syndicated programming, live broadcasts and satellite programming delivered to radio stations and digital delivery outlets around the world. He has been involved in the organization and promotion of the Westwood One Podcast Network and it was his idea to launch a weekend show targeting young mothers and their children on CHR/Top-40 and Hot AC radio stations. That program, known as “The JAYDE Donovan Show”, launched with more than 50 affiliates.
Futuri, one of America’s fastest growing digital media companies, was also touched by Mike at its conception. McVay, along with CEO and Founder of Futuri and broadcaster Lee Zapis, launched the original iteration of the company as Listener Driven Radio. That company has continued to grow far beyond where it was when McVay was a part of that team. Building a long-lasting legacy is important in the development of any new product.
Mike McVay is President of McVay Media.
McVay was most recently the Executive Vice President of Content and Programming for Cumulus Media and Westwood One. In his role he oversaw the programming for CUMULUS’ 425 owned radio stations and Westwood One, the company’s national syndication arm.
McVay is a 40-year programmer with national and local consulting, management, ownership, sales, major market programming, and major market on-air experience. Mike has owned and operated radio stations in multiple markets. He understands the business of our business. He has also developed and launched several nationally-syndicated programs.
Additionally, Mike serves as an international radio consultant programming and consulting media companies around the world. He was a founding partner in the company now known as Futuri Media. He is known as the co-creator, with Delilah Renee Ortega, of the nationally syndicated radio show “Delilah.” He was instrumental in the launch of The John Tesh Show as a daily syndicated program. During his stint with Cumulus Media/Westwood One he has developed and launched several nationally syndicated shows.
McVay has received numerous awards and acknowledgements. He is a recipient of the prestigious Rockwell Award, received the inaugural Innovation in Music & Media Award in 2017, is ranked #4 among “America’s Top Programmers” by Radio Ink magazine, is #14 on Radio Ink’s “Top-40 Most Powerful Broadcaster” list, has been named among the “Titans of Talk” by NTS magazine every year 2012-2019, and was named “Corporate Programmer of the Year” by The Worldwide Radio Summit in 2015, 2017 and most recently 2019. McVay was recognized three times as “Broadcast Executive of the Year” by the former Radio & Records magazine. He is a member of board of directors for Country Radio Broadcasters (CRB), the Country Music Association (CMA), and a member of the board for the Radio Hall of Fame & Museum, He is a past chairman of the Radio Show Steering Committee for the 2017 NAB/RAB Convention. Mike was the Co-Chair for the Alliance for Women in Media’s 2019 Gracies Awards. He is also a member of the Long-term Steering Committee for the NAB/RAB Radio Show which became effective in January 2019.
Cumulus Media turned around a four-year rating decline following Mike’s ascension to the head of programming for the company.
Mike speaks at numerous conferences and conventions yearly.
"You have to interfere with the listeners life to make your station memorable. What can you do or say that will distract them from their non-radio focus and have them refocus on your station?"
- Mike McVay